Website Monetization – DailyBlogTips.com https://dailyblogtips.com DailyBlogTips.com takes you from SEO to CEO. You’ll learn everything you need to know to master blogging, SEO, marketing, web design leading you to passive income. Sat, 06 Jan 2024 21:31:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://image-cdn.dailyblogtips.com/cdn-cgi/imagedelivery/QJIAaiaPEJL-UkDux-qkCw/dailyblogtips.com/cropped-icon.png/w=32,h=32,fit=crop Website Monetization – DailyBlogTips.com https://dailyblogtips.com 32 32 Why I Will Never Use Adsense on a Blog Again https://dailyblogtips.com/why-i-will-never-use-adsense-on-a-blog-again/ https://dailyblogtips.com/why-i-will-never-use-adsense-on-a-blog-again/#comments Mon, 29 May 2023 22:12:38 +0000 https://dailyblogtips.com/?p=7292 Why I Will Never Use Adsense on a Blog Again

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Why I Will Never Use Adsense on a Blog Again

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Ten years ago I started a fitness blog, wrote some articles, slapped on an Adsense unit or two and then a year later sold it for $20,000. I was pretty happy with myself. And while it was the right move for me at the time I can’t help but wonder how much I could have sold it for if I had ignored Adsense and done something totally different.

In this article I am going to talk about why I will never use Adsense on a blog again. I hope at least some of you pay attention.

Why is Adsense is so attractive?

Let’s start the post by admitting that Adsense is very attractive to a lot of people. You just sign up for an account, write some blog posts and watch the money get paid into your account every month. It is quite alluring. I’ll never forget the feeling of my first $1 day, $10, $50 day and so on. Like a drug, I constantly checked my stats to see how many clicks I had got in the last ten minutes.

But while all this was happening I was losing money. Each Adsense click of between 10 cents and $5 represented a loss to my blog. I only wish that back then I had thought about the fact that there are much better ways to make money from a blog. Ways that perhaps aren’t as sexy in the short term, but work out to be a lot greater in the long run.

Why I will never use Adsense on a blog again

Now I want to get into the main bulk of this post and tell you why I will avoid Adsense on my blogs from now on. If anyone out there disagrees with me or has taken a similar course of action I would really love to hear about it.

1. Each click represents a lost reader
The purpose of blogging is to get readers. You craft headlines, opening paragraphs and content in order to catch people’s attention on social media and Google but then you send them off your blog by encouraging them to click Adsense ads. It is actually quite perplexing. I see hundreds of articles on how to increase Adsense CTR and get more clicks but no one ever seems to talk about the fact that maybe sending your hard earned visitors away is a very bad idea.

2. It dilutes your brand equity
When you place another advert on your website you are passing equity to that brand. For example, if Daniel put an advert for a spamming software on the side of Daily Blog Tips it means that he endorses that brand. So Daily Blog Tips’ brand is then associated with the spamming brand.

Adsense makes it hard because you do not have complete control over who advertises. Yes you can blacklist certain URLs but it would take a massive amount of time to make sure every brand that appeared on your site was a good one. I know the owner of a very large Luxury Watch blog who lost a lot of high profile Swiss contacts because his Adsense ads served up replica watch promotions.

So what should I do instead?

Now the question becomes about what one should do instead of Adsense. It is a very important question to ask. If I had asked it of myself ten years ago I imagine I would probably be earning five or ten times what I am today.

The answer is email subscribers
I have said it before and I will say it again. The money is in the mailing list. The most successful bloggers and web marketers all place an emphasis on capturing as many email subscribers as possible. Look at Problogger, Copyblogger, John Chow, Shoemoney and the rest; they all make millions of dollars a year because they have large lists of interested email subscribers who they can email to:

  • Promote new products
    Any time you launch a new product you can send out an email or a series of emails designed to get people interested in and ready to buy. Darren Rowse did this recently when he launched his new book. Before it is even published he knows that he has close to 150,000 people that will look at the advert.
  • Launch new websites
    What if you want to expand your website to something new or create a sister site? Well instead of doing all the ground work to get those initial users you just send out emails to your list. If it is relevant and related you will find that most of your fans follow you over.
  • Sell affiliate products
    The last thing I will talk about here is the fact that niche email lists give you a massive opportunity to sell affiliate products to a very actionable audience. You can earn between 40% and 80% on affiliate sales by just sending out an email. You don’t even have to create the product, just promote other people’s.

Capturing email subscribers is a long term strategy that pays massive and ongoing dividends. Remember that visitor who clicked an Adsense ad and made you 30 cents? He could have subscribed to your list and be earning you hundreds of dollars a year by purchasing your products or ongoing affiliate offers.

What are your thoughts?

I’d really like to hear your thoughts on this matter as I know there are quite a few fans of Adsense here on Daniel’s site. Have you stopped using Adsense and tried something else with great success? Or do you think Adsense is the best earnings model and will never abandon it? Please drop a comment and let me know.

About the Author: The Blog Tyrant is a 25 year old guy from Australia who has sold several blogs for large sums of money, works from home full time and now blogs about how you can dominate your niche. He also answers every comment he gets on his blog.

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How to Make a Full-Time Income by Selling Digital Goods https://dailyblogtips.com/how-to-make-a-full-time-income-by-selling-digital-goods/ https://dailyblogtips.com/how-to-make-a-full-time-income-by-selling-digital-goods/#comments Tue, 20 Sep 2016 10:57:13 +0000 https://dailyblogtips.com/?p=10948 How to Make a Full-Time Income by Selling Digital Goods

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How to Make a Full-Time Income by Selling Digital Goods

A few months ago I published an article titled How to make a full-time income by adding a storefront to your blog. It gives a general overview of monetizing your blog by adding a storefront.

Today, I’ll explain how to start selling digital products specifically and make a full-time income through it.

The best thing about creating a digital product is that it is easier than creating physical ones. In fact, even if you’re not a tech-savvy person, you could start creating and selling digital products like ebooks with ease.

After all, you don’t necessarily need to have a massive following, in order to build a solid income if you’re selling a product online.

In this post, I’ll show you how to start making a full-time income by selling digital goods online in two ways- selling on marketplaces and selling on your own blog.

Sell on Marketplaces

If you’ve ever sold a product online, you might have known that selling is a tedious task; especially finding potential buyers and putting your digital products before them. This is especially true if you’re a newbie seller and not a well-known face in your niche.

For that reason, many sellers prefer selling on marketplaces to selling on their blog.

As thousands of potential buyers are there on marketplaces, the main benefit is that the product visibility will be high. Moreover, you can sell it to people who are not actually your blog readers.

For instance, if you’re an ebook publisher, marketplaces like Amazon.com, Lulu.com and BarnesandNobles.com could be the right choice for you.

If you’re a WordPress theme developer you may use marketplaces like Themeforest.net, MojoThemes.com and WPEden.com etc.

So the basic idea is to find the right marketplaces to sell your products.

How to sell?

If you’re looking for an inspiration to get started as a digital publisher, let’s take a look at the success story of a Kindle bestseller, Rachel Abbott and learn how she successfully leveraged marketplaces to sell her digital goods. Though this case study is about making a full-time income by selling ebooks, the same strategy is applicable to selling any digital goods on marketplaces whether it is a WordPress plugin, software, stock photos, etc.

Lesson #1: Always get the basics right

Create a product with a strong concept. Get a professional looking cover if you’re releasing an ebook. For other digital products like themes, software or plugins, you may need to display screenshots and other graphics that easily grabs the attention of your potential customers.

Make people want to buy it by writing a great description while listing it on marketplaces.

Lesson #2: Create a marketing plan and stick to it

No matter how good your products are, none of your products sell themselves even if you’re using a popular platform like Amazon. However, with the right marketing strategies, you could succeed in selling.

Rachel uses Twitter as her primary marketing channel. She used to engage with like-minded people on Twitter by using tools like Twitter Adder and Triberr. This helped her to spread the word out about her products, which in turn increase the visibility of her listings.

With that said, you shouldn’t necessarily focus solely on Twitter for getting exposure especially if you’re not a regular Twitter user.

For example, publishers like Joanna Penn used to use her blogs to increase exposure of her products listing. Instead of reaching out to like-minded people on Twitter, she used to conduct interviews with popular self-published authors. And because there is a good chance that those authors would tweet about the interview or offer a backlink to it as well as products listing, this is a nice strategy to build some exposure to products listings.

Instead of blindly following others technique, make sure to stick to your marketing plans. Though it is OK to make mistakes when you’re selling a product for the first time, take those mistakes as lessons while creating your future marketing strategies.

Lesson #3: Get some great reviews quickly

One of the main reasons for the success of Rachel is that she got some great reviews quickly in the early days of her product release.

Identify potential blogs in your niche and ask them politely to review your product. While you couldn’t expect everyone you outreach to write a review, this strategy can be very effective to get some reviews and increase exposure for your listing in the early days.

Needless to say, in order to bring in sales, you’ll need to prepare yourself to work hard.

Turn your website into a digital store

One of the best things about creating a digital store is that you get the full control of what you’re selling.

For instance, if you’re selling products on marketplaces, you’ll need to adhere to their guidelines and they’ll take a significant profit share from what you make.

And if you carefully analyze the strategy of most of the best sellers out there, you’ll identify that in order to make a full-time income, you may need to produce multiple products for low prices. It’s because high priced products are harder to sell especially if you’re new to the market, which in turn forces you to create many products.

On the other hand, if you’re selling your digital goods on your own store, you don’t necessarily need to sell them for a cheaper price. Because you’ve full control over what you do, all you need to do is to grow a loyal following base and start selling your products to them.

Let’s take a look at how to make a full-time income by selling self-hosted digital goods.

How to Sell?

While creating and selling an ebook is one of the easiest ways to get started with selling a digital good especially for a non-tech savvy person, your choices are not limited to selling ebooks as long as you can build a following and sell your products to them.

Create a digital store: If you’re already running an established WordPress blog, all you need to do is to add a digital storefront on your blog. For this, simply install a free plugin Easy Digital Downloads on your blog.

Choose a theme: If your current theme doesn’t support EDD plugin, you may need to install a new EDD supported theme. However, if you’re really fond of your current theme, chances are you might not want to change the theme. If that’s the case, try adding a new subdomain, install WordPress on it and an Easy Digital Downloads theme like Olam that lets you create a digital storefront with ease.

In fact, Olam is specifically built for creating a digital marketplace, so it’s very likely that you’ll find almost everything you need to build a digital storefront in it.

Build an email list: One of the biggest mistakes most publishers commits is that they undervalue the importance of building an email list. Try creating a landing page and start building an email list before you start creating your product. This will help you build a momentum about your products amongst your potential buyers.

Drive traffic to your landing page and start growing a massive follower base: There are many ways to build huge traffic to your blog as well as your landing page. If you’re looking for some inspirations, read one of my articles that explain how to drive huge traffic overnight to your blog.

Start selling: Once you build a massive follower base, it’s the time to start selling your products. List the products on your storefront and direct traffic from your email list.

Over to you

Have you ever sold digital goods? What would you prefer- selling products on marketplaces or selling it on your own blog?

Share your thoughts with us in the comments section.

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22 Ways To Find Advertisers For Your Website https://dailyblogtips.com/find-advertisers-for-your-website/ https://dailyblogtips.com/find-advertisers-for-your-website/#comments Tue, 16 Mar 2010 11:38:48 +0000 https://dailyblogtips.com/?p=5462 22 Ways To Find Advertisers For Your Website

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22 Ways To Find Advertisers For Your Website

How to advertise your website in order to find sponsors or advertisers is one of the most important ways to keep your website funded. How to get ads on your website comes down to the art of finding advertisers (or ad networks) that can actually pay for your hard work. A while back I wrote an article titled How to Find Advertisers for Your Website, where I covered the pros and cons of using this method, what you need to have in place before getting started, how much you should charge and so on.

Free Street Lights Stock Photo

The most difficult part of the process, however, is to actually find the advertisers. I included some places where you can look for in that article, but I felt that it would be useful to have one post listing all the ways you can use to find advertisers for your website. That is what the list below is all about.

Leveraging Your Own Site

Your own website should be the first port when it comes to finding advertisers. Why? Because people who are familiar with your work will be more willing to discuss possible advertising deals.

1. Put an “Advertise” link on the menu bar

If you have a navigation menu bar, you could include an “Advertise” link there, making it point to a page where you describe the advertising options of your site. This link will help you in two different ways. First of all it will allow interested companies to quickly find the page where you display your advertising information. Secondly, it will also let all visitors know that you do accept advertising deals.

2. Use an “Advertise Here” banner as placeholder

If you have unsold ad spots, you could include an “Advertise Here” banner as a placeholder on one of them. This banner will act just like the “Advertise” link on the navigation menu, but it might be more effective because it will show potential advertisers exactly where their ads will be displayed. Just make sure to not use an “Advertise Here” placeholder on all of your unsold spots, as this would send a negative message to advertisers (i.e., no one is buying any ads on your site, so why should they?).

3. Write a post welcoming advertisers

If you have a blog, you could write a post inviting advertisers. This technique works pretty well because it allows you to elaborate your offer. On the post you’ll be able to explain what kind of audience your blog has, what kind of traffic it gets, what are the advertising options available and so on.

4. Email your list

Do you have an email list? Then send the same information that you posted on the blog to these subscribers. The only thing you should not include is the price. Why? Because if you don’t include it interested people will email you asking for that, and this will give you their email addresses and an invite for a conversation, where you’ll have better chances of convincing them.

5. Put a message at the bottom of blog posts

If you post often on your blog you could attach a message at the bottom of every post. Something like “Want to showcase your product to our audience? Then check our advertising options.” Obviously you should include a link to your “Advertise” page on that message. If you are using WordPress, you’ll just need to edit the single.php file to make this message appear on all your blog posts.

6. Put a message at the bottom of your feed

Similarly, you could also put a message at the bottom of your feed. This will make sure that both website visitors and RSS subscribers will see it. If you are using WordPress, you can create easily create a custom message to be displayed at the bottom of you feed with the RSS Footer plugin.

7. Examine who is leaving comments

It is a good idea to examine who is leaving comments on your blog. You are basically looking for people who work at companies that have relevant products to your audience. Once you identify someone who does (either by the link he will leave or by the domain on his email address), you’ll just need to contact him, asking if his company would be interested in becoming a sponsor. This technique works well because the person will already be a member of your community.

8. Examine who is linking to you

Apart from examining who is leaving comments on your blog you should also check the people linking to your blog posts. If you notice a link from a company blog, you could again contact the company asking if it would be interested in becoming a sponsor. If they liked your content enough to link to it, they will certainly consider an advertising deal.

9. Reply to all press releases and review requests

Once your website gets somewhat popular inside its niche you’ll certainly start receiving many press releases and review requests via the contact form. Instead of sending these to the trash bin, you should reply to all of them, stating that you found their product/service interesting, and that you believe they could benefit from advertising on your site because your audience would be a good match. Then give all the details about the advertising options, and wait to see if they are interested.

Exploring Ad Networks

If you can find companies that are already spending money on online advertising, your job will be halfway done. Advertising networks represent an excellent opportunity to do this.

10. BuySellAds.com

Just by visiting the homepage of this ad network you’ll be able to see a list of “Sample Advertisers.” Most of those are big online spenders. After that you can also check the publishers listed on the directory. Just click to visit the homepage of each site, and check what companies bought banners there. You’ll be able to find hundreds of potential sponsors.

11. AdBrite

On the navigation menu of this ad network you’ll find a link titled “Site Directory.” It is basically a list of all the websites that accept ads through the network. You’ll just need to browse through them, checking what companies are buying banners there. The interesting thing is that you can also filter the websites by niche, making sure you’ll only contact relevant companies.

12. ClickBank

ClickBank is not an ad network per se, but rather an affiliate marketing one. That being said, you could still signup as an affiliate and browse its marketplace looking for sponsors. Just avoid contacting the top selling products, because those already have hundreds of affiliate promoting them. Focus on the middle range of the marketplace.

13. SponsoredReviews.com (No longer operational)

Once you signup as a “Blogger” on this ad network you’ll be able to browse its marketplace, which contains a list of companies who are willing to pay bloggers to review their products/services. Guess what? After that it will just be a matter of contacting them.

14. ReviewMe

This network works pretty much like the previous one. You’ll find fewer offers here, but it is still worth a look once in a while. Additionally, if you setup a low review price for your blog you’ll be contacted by interested companies on a regular basis.

Vising other sites in your niche

A very effective way to find advertisers for your website is to visit other sites in your niche, looking for companies advertising there already.

15. Contact the banner advertisers

First of all you’ll want to contact the advertisers who purchased banner spots. Usually these are companies who contacted the site owner directly, so they will be more open to discussing new advertising opportunities with you.

16. Contact the AdSense advertisers

If the site you are visiting uses Google AdSense, you could check the companies that are putting ads there and then contact them . Mention on your email that your saw the company ad on the XYZ site, and that you believe your site would be a good match for their products/services, too.

17. Contact the site owner

If your website is larger than the one you are visiting, you could also contact the site owner to see if he is not interested in purchasing one of your banner spots. This could help him to get more brand awareness and new readers. Secondly, you could also try to establish a partnership, where you refer advertisers to each other.

Using Google

Whenever you need to find something online, Google can help.

18. Search for relevant products and contact the organic results

Companies that sell products or services relevant to your audience will certainly consider the opportunity to advertise on your site. If that is the case, all you need to do is visit Google and start searching for these companies. If you have a site about baseball, for example, go to Google and search for “baseball bats”, “baseball gloves” and so on.

19. Search for relevant keywords and contact the AdWords advertisers

Apart from finding companies on the organic results you can also look for the ones already spending money on Google AdWords. These are the “Sponsored Links” that will appear on top and to the right of the organic search results. Notice that you don’t need to search for products here. Searching any keyword that is related to your niche should already trigger the sponsored links.

20. Search for websites thanking their sponsors/advertisers

Many websites publish periodic posts thanking their sponsors. You could use Google to find these posts, as they will come with a list of companies you can contact. For example, you could search for “thanks sponsors” on Google. Alternatively you can also filter the search to specific websites that are related to your site. If you have a tech blog, for example, you could search for “site:techcrunch.com sponsors”, which will give you a list of all the posts on TechCrunch.com that talk about sponsors.

Using Social Networks

Social networks are among the most popular websites on the Internet these days. As such, companies are starting to direct their advertising efforts there, and you could use that to find sponsors for your site.

21. Sponsored Tweets

Twitter created one of the fastest growing online platforms, and many companies started to leverage the “sponsored tweet” idea. They basically pay a certain amount of money for people willing to send a message talking about their products or services. Most of these companies require people to disclose the ads with hashtags. Two popular ones are #ad and #sponsored. If you search for those hashtags on Twitter, you’ll be able to find a huge list of sponsored messages. After that you’ll just need to contact the companies who sponsored them.

22. Facebook Ads

Facebook is the largest social network, and they also have a self-serving ad platform that works similar to Google AdSense. As a result many companies are purchasing ads there, and you could try to find some that are related to your own niche. You just need to browse around the site (while logged in), and the ads should appear on the right sidebar. On some pages you’ll also find a link titled “More Ads,” which will send you to a page with a list of advertisers relevant to your profile.

Bonus Tip

This tip helped me find dozens of advertisers over the years. It is a really simple but very effective one. The tip is: create a folder on the bookmarks of your browser named “Potential Advertisers” or “Potential Sponsors.” After that you’ll just need to pay attention while browsing the web to companies and/or websites that have something related to your website and that could be interested in advertising there. Whenever you come across one, bookmark it. If you use the Internet a lot you’ll find that this bookmark folder will grow very quickly, and it will just be a matter of getting in touch with the companies listed there.

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Monetize Your Website: 28+ Ways to Turn Clicks into Cash in 2024 https://dailyblogtips.com/ways-to-make-money-online-with-website/ https://dailyblogtips.com/ways-to-make-money-online-with-website/#comments Tue, 12 Feb 2008 12:00:38 +0000 https://dailyblogtips.com/ways-to-make-money-online-with-website/ Monetize Your Website: 28+ Ways to Turn Clicks into Cash in 2024 Photo

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Monetize Your Website: 28+ Ways to Turn Clicks into Cash in 2024 Photo

For a while now, I’ve had the intention of revisiting and updating my pillar posts, and I’m thrilled to finally present the refreshed and comprehensive guide on the myriad ways to monetize your website that are effective as of 2024. In the world of website creation, whether your site serves as a daily digital diary or a space for your unique hobbies, the prospect of converting your passion into money is undoubtedly appealing.

The good news is, there is a remarkable variety of strategies available that can transform your website into a profitable side hustle, and potentially, a primary income stream robust enough to replace your 9 to 5 job. Below, I have compiled reliable and effective ways to achieve this, as well as a few strategies that should be approached with caution, especially in the early stages. Let’s dive into the specifics.

Pay Per Click Ad Networks

If your blog received more than 50,000 monthly session then I recommend Mediavine otherwise, Google’s Adsense takes the top spot when it comes to PPC ad networks. While there are other networks like Ezoic, Infolinks, Yahoo! Publisher Network, and Clicksor available, sticking with Adsense, the largest network, is advisable for those just starting out, thereby assisting you to effectively monetize web traffic.

Build A Community/Email Marketing

This method isn’t the quickest path towards earnings, but it does offer a solid and rewarding way to generate revenue from a blog, albeit requiring some time and effort to set up.

You should start with a site focused on a tightly-defined topic, something you’re genuinely passionate about. For instance, let’s say your passion lies in camping. You could create a free website, share your experiences, reviews of the gear you use, and soon, you’ll see readers leaving comments and interactions grow.blue and white logo guessing game

Next, you could write a short, informative eBook outlining your unique approach to a topic related to your niche. Offer this eBook for free to readers who sign up for your newsletter. This not only encourages more sign-ups but also contributes to building trust with your audience.

The key here is not to abuse that trust. When you send newsletters, make sure they offer value and aren’t solely focused on selling something. Every once in a while, you can subtly recommend a product you love or an affiliate marketing product that aligns with your niche.

Affiliate Marketing

The appeal of affiliate marketing lies in the fact that the products are provided for you. Your initial step should be to join the major affiliate networks, namely ClickBank and Commission Junction.

Focus on a well-regarded but less well-known offer. After identifying a suitable product, promote it on your site or mention it in your newsletter. This strategy is an effective way to drive sales and monetize your site.

For those who are more creative, creating your own digital product or writing books to

sell on platforms like Amazon could be an additional avenue of income.

Sponsored Reviews

This strategy revolves around earning money by writing blog posts, often reviews, for others. After signing up with services like BlogVertise or PayPerPost, you can offer your services as a freelance writer. While it is possible to earn a full-time income through this route, remember that it isn’t passive income.

Private Forums

Once you start driving serious traffic to your site and get a few dozen people signed up on your mailing list, you can shop the idea to your members about establishing a private community that will allow them to ask you questions in something closer to real-time and communicate with each other.

If you’ve got a reputation as a subject matter expert and have built meaningful relationships with your readers, they’ll probably be receptive to this idea. At that point, you’ll want to build the forums themselves and stock some sections before the big reveal so that there’s LOTS of content already in place for your readers.

If you can manage that, then you can make some money by adding forums, but this should be seen as an enhancement to an existing income stream. Don’t expect your private forum income to take the place of your day job.

It won’t.

Money-Making Schemes To Avoid (Unless you know what you’re doing)

CPM Networks

On the surface, these are similar to Pay Per Click Ad Networks, but your visitors don’t actually have to click on the ads to generate money for you. Instead, you get paid by the impression, which is the number of times the ad loads.

As you might expect, these don’t pay nearly as much as pay-per-click ads. If you have a CPM ad on a page that gets 100,000 pageviews a month, you can maybe (maybe) expect to earn about a hundred bucks for that.

Honestly, though, most casual webmasters never get anything close to that kind of traffic. You certainly can, but it takes time, persistence, and a commitment to good on-page SEO and quality content. Unless you’ve already got a wildly popular site, this one won’t make you enough money to matter.

Direct Banner Advertising

These are either big leaderboard ads that sit across the top of a given web page or “skyscrapers” that sit off in one of the margins. They’re typically 728×90 (leaderboard) or 120×600 (skyscraper), and if you have a website on, say, camping, you can approach a company that sells camping gear and see if they’re interested in advertising on your site.

Assuming you have a big, popular website with tons of traffic, you’ll probably get some takers, but that’s the catch. If you’re just starting out, you don’t have a big, popular website with tons of traffic.

Monetize Your Website: 28+ Ways to Turn Clicks into Cash in 2024 Photo
Example Banner Ads from Adespresso

You can get there, but this one’s not even worth considering until you do.

Nobody is going to pay you money to advertise on your site that gets fifty visitors a month. It’s just not going to happen. Keep this one in mind for later once you’ve got lots of traffic and are earning money via other approaches. This will enhance those earnings.

Text Link Ads

This is a complete non-starter.  Changes to Google’s algorithm now penalize ad schemes that rely on the sale of text links via services like LinkWorth.

Given the penalty, it’s simply not worth it.

Premium Content

This sounds like it should be awesome, right? Give away parts of your content and hide the “really good stuff” behind a paywall.

In reality, this is only barely working for giant, well-established sites. The New York Times can get away with something like this.

You probably can’t. There’s so much free content on the web you’re competing with that you’ve got to be next-level talented to have any hope at all of making this work.

Jobs Boards

Don’t do this. Ever. You’ll be competing with huge, established sites like Elance, and you won’t win.

Marketplaces

Don’t do this either. If you want to sell something online, use Amazon, eBay, Etsy, or one of the huge, established sites built for that purpose.

People will be much more likely to actually find your online store. If you have a blog, by all means, link to your eBay/Etsy shop and maybe drive a few extra sales for it, but if you’re serious about making money online, use the big, proven channels and don’t try to reinvent the wheel.

There are plenty of other options to consider and plenty of other options to avoid, like the plague, but if you focus on the five we recommended above and steer clear of those we put on the “don’t list,” you’ll be miles ahead of the game. Seriously.

There are several lists with “ways to make money with a website” on the Internet, but none of them seem to be complete. That is why I decided to create this one. If you know a method that is not listed below, just let us know and we’ll update it.

person using macbook pro on black table

Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money per se.

For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it’s not; it’s just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network. Just look at Mypaperdone.com, and how this company tops Google searches.

The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!

Direct Methods

1. PPC Advertising Networks

Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.

The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.

List of popular CPC advertising networks:

  • Mediavine
  • Ezoic
  • Infolinks
  • Google Adsense
  • Yahoo! Publisher Network (YPN)
  • BidVertiser
  • Chitika
  • Clicksor

2. CPM Advertising Networks

CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.person using MacBook Pro and holding cappuccino

A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.

CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.

You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).person in black and white t-shirt using computer

List of popular CPM advertising networks:

  • Casale Media
  • Burst Media
  • Value Click
  • Advertising.com
  • Tribal Fusion
  • Right Media

3. Direct Banner Advertising

Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.

The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.

Related links:

4. Text Link Ads

After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular.

Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not.

The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process.

Text link marketplaces and networks:

  • LinkWorth

5. Affiliate Marketing

Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.

Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews.

In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook, or join affiliate marketplaces and networks.

Many businesses also create their own tempting affiliate programs in order to recruit marketers (Amazon associates as one example). Businesses all over the world are looking to bring top affiliate to promote their products because the financial rewards can be huge. It isn’t uncommon for businesses with top affiliate programs to see more than 30% of company revenue come directly from affiliate marketing.

List of popular affiliate marketplaces and networks:

  • Commission Junction
  • ClickBank

6. Monetization Widgets

The latest trend on the web are widgets that let you monetize your website. Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links.

Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.

7. Sponsored Reviews

PayPerPost pioneered this model, with much controversy on the beginning (related to the fact that they did not require disclosure on paid posts). Soon other companies followed, most notably Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model.

Joining one of these sponsored reviews marketplaces will give you the opportunity to write sponsored posts on a wide range of topics. Not all bloggers are willing to get paid to write about a specific product or website (because it might compromise the editorial credibility), but the ones who do are making good money out of it.

If your blog has a big audience you could also offer sponsored reviews directly, cutting off the commissions of the middleman.

List of sponsored reviews and paid blogging networks:

  • PayPerPost
  • BlogVertise

8. RSS Feed Ads

With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel.

Feedburber already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.

Finally, some blogs are also opting to sell banners or sponsored messages on their feed directly. John Chow and Marketing Pilgrim are two examples.

Related links:

  • BidVertiser

9. Sponsors for Single Columns or Events

If you website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.

This method increases the monetization options for website owner, while giving advertisers the possibility to target a more specific audience and with a reduced commitment.

Mashable illustrates the case well. They have several advertising options on the site, including the possibility to sponsor specific columns and articles, including the “Daily Poll” and the “Web 2.0 Invites.”

Problogger also runs group writing projects occasionally, and before proceeding he publicly announce the project asking for sponsors.

10. Premium Content

Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.

SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.

11. Private Forums

While the Internet is populated with free forums, there is also the possibility to create a private one where members need to pay a single or recurring fee to join.

SEO Blackhat charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the members (e.g., secret techniques, tools, and so on).

Performancing also launched a private forum recently, focused on the networking aspect. It is called The Hive, and the monthly cost is $10.

These are just two examples. There are many possibilities to create a private and profitable forum, you just need to find an appealing angle that will make it worth for the members.

List of popular forum software:

  • vBulletin
  • Simple Machines Forum
  • phpBB
  • Vanilla

12. Job Boards

All the popular blogs are trying to leverage job boards to make some extra income. Problogger is a good example.

Needless to say that in order to create an active and profitable job board you need first to have a blog focused on a specific niche, and a decent amount traffic.

The advantage of this method is that it is passive. Once you have the structure in place, the job listings will come naturally, and you can charge anywhere from $10 up to $100 for each.

List of popular job board software:

  • JobThread
  • Web Scribe Job Board
  • SimplyHired Job-o-matic
  • Jobbex

13. Marketplaces

Sitepoint is the online marketplace by excellence. Some websites and blogs, however, are trying to replicate that model on a smaller scale.

Depending on your niche, a market place that allows your visitors to buy, sell and trade products could work well. Over the time you could start charging a small fee for new product listings.

The problem with this method is that there are no standard software on the web, so you would need to hire a coder to get a marketplace integrated into your website.

14. Paid Surveys and Polls

There are services that will pay you money to run a small survey or poll on your website. The most popular one is called Vizu Answers.

Basically you need to sign up with them, and select the kind of polls that you want to run your site. Most of these services operate under a CPM model.

15. Selling or Renting Internal Pages

Million Dollar Wiki made this concept popular, but it was being used on the web for a long time around.

These websites sell for a single fee or rent for a recurring fee internal pages on their domain. Usually they have either high Pagerak or high traffic, so that people purchasing a page will be able to benefit in some way.

Implementing this method on a small blog would be difficult, but the concept is interesting and could be explored further.

16. Highlighted Posts from Sponsors

Techmeme probably pioneered this idea, but somehow it has not spread to other websites. The tech news aggregator displays editorial posts on the left column, and on the sidebar they have a section titled “Techmeme Sponsor Posts.”

On that section posts from the blog of the advertisers get highlighted, sending qualified traffic their way. Considering that the monthly cost for one spot is $5000 and that they have around 6 sponsors at any given time, it must be working well.

17. Donations

Placing a “Donate” link or button on a website can be an efficient way to earn money, especially if your blog is on a niche where readers learn and gain value from your content.

Personal development and productivity blogs, for instance, tend to perform well with donation based systems (one good example being Steve Pavlina).

A small variation of this method appeared sometime ago with the Buy Me a Beer plugin. This WordPress plugin enables you to insert a customized message at the bottom of each article, asking the readers to chip in for a beer or coffee.

18. In-text Adverting

In-text adverting networks like Kontera and Vibrant Media will place sponsored links inside your text. These links come with a double underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.

Some people make good money with this method, but others refrain from using it due to its intrusiveness. It is also interesting to note that very few mainstream websites have experimented with in-text advertising.

19. Pop-ups and Pop-unders

Pop-ups are a common yet annoying form of advertising on the Internet. If you are just trying to make a much money as possible from your website, you could experiment with them.

If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason why they are so popular.

Ad networks that use pop-ups:

  • Tribal Fusion

20. Audio Ads

Also called PPP (Pay Per Play), this advertising method was introduce by Net Audio Ads. the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.

The company is still rolling tests, but some users are reporting to get from a $4 to a $6 CPM. Regardless of the pay rate, though, this is a very intrusive form of advertising, so think twice before using it.

21. Selling the Website

Selling your website could be your last resource, but it has the potential to generate a big sum of money in a short period of time.

Market places on online forums like DigitalPoint and Sitepoint are always active with website buyers and sellers. Keep in mind that they most used parameter to determine the value of a website is the monthly revenue that it generates, multiplied by a certain number (the multiplier can be anything from 5 to 30, depending on the expectations of the seller, on the quality of the site, on the niche and other factors).

Some people also make money trading and flipping websites. They either create them from scratch or buy existing ones, and after some revamping they sell them for a profit.

Related links:

Indirect Methods

22. Selling an Ebook

Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue.

You could either structure the website around the book itself, like SEOBook.com, or launch the ebook based on the success of the website, like FreelanceSwitch did we the book How to be a Rockstar Freelancer.

Related links:

  • Writing an ebook for your blog
  • How to sell ebooks
  • Processing payments for your ebook
  • List of ebook selling software

23. Selling a Hardcover Book

Many authors and journalists leverage their blogs or websites to sell copies of hardcover books. Examples include Guy Kawasaki, Seth Godin and Malcolm Gladwell.

While most of these people were already renowned authors before they created their website, one could also follow the other way around. Lorelle VanFossen did exactly that with her Blogging Tips book. First she built her authority on the subject via her blog, and afterwards she published the book.

List of self publishing and publishing services:

  • Lulu
  • Self Publishing
  • iUniverse
  • WordClay

24. Selling Templates or WordPress Themes

As more and more people decide to get an online presence, website templates and WordPress themes become hotter and hotter.

On this segment you have mainstream websites like TemplateMonster, as well as individual designers who decide to promote and sell their work independently.

Brian Gardner and Unique Blog Designs are two examples of websites that make money with the sales of premium and custom WordPress themes.

25. Offering Consulting and Related Services

Depending on your niche, you could make money by offering consulting and related services. If you are also the author of your blog, the articles and information that you will share will build your profile and possibly certify your expertise on that niche, making it easier to gain customers.

Quikclicks, for example, offers consulting services related to web design and WordPress themes. There are no ads on the website, but visitors can hire their design services.

Chris Garrett used a similar strategy. First he created a highly influential blog on the blogging and new media niche, and afterwards he started offering consulting services to clients with related problems and needs.

26. Creating an Email List or Newsletter

Email lists and newsletters represent one of the most powerful marketing and money making tools on the Internet. They offer incredible conversion rates, and the possibility to call people to action in a very efficient way.

Creating a big list is a difficult task though, so if you have a popular website you could leverage it to increase the number of subscribers on your list.

Yaro Starak is a famous Internet marketer, and if you visit his blog you will notice that right on top he has a section encouraging visitors to subscribe to his email newsletter. Yaro generates five figures in revenues each month from his email newsletters, proving that this method works.

List of software to manage email newsletters:

27. Mentoring programs

People are willing to pay for someone or something that will teach them and give them knowledge (as opposed to mere information). Education is one of the biggest industries in the world, and the online landscape behaves in a similar way.

Creating a mentoring program related to the niche of your website could be very profitable if you manage to structure and promote it adequately. There is a wide range of media and tools that you can use to deliver the information, from text articles to audio and video lessons.

Brian Clark leveraged the success of Copyblogger to launch a mentoring program teaching people how to build membership and how to sell content online. The program is titled Teaching Sells, and it costs $97 monthly. Sounds expensive, but they have over 1,000 members.

28. Creating a conference around the website

If your website takes off and becomes an authority on its niche, you could create a conference around it. Depending on the size of your audience, the event could attract thousands of people, and you could make money directly from conference passes and sponsors.

Search Engine Land, for instance, created a series of conferences that visit several cities on the United States and on other countries as well. The conferences are called Search Marketing Expo, and the tickets and passes cost thousands of dollars.

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Stay Away from In-Text Advertising https://dailyblogtips.com/stay-away-from-in-text-advertising/ https://dailyblogtips.com/stay-away-from-in-text-advertising/#comments Wed, 02 May 2007 12:10:45 +0000 https://dailyblogtips.com/stay-away-from-in-text-advertising/ Stay Away from In-Text Advertising

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Stay Away from In-Text Advertising

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This is going to be a polemic topic given the wide spread in the usage of such advertising networks. In-Text advertising refers to networks like Vibrant Media or Kontera that place advertising links on your content. The links are placed inside your text (hence the name), and they come with a double underline to differentiate them from normal links. Once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.

At a first sight this advertising method represents a good way for online publishers to generate some money from their websites. Why should you stay away from it then? Simple, because it is one of the most intrusive forms of advertising and it also goes against the principles of web usability.

The hyperlink navigation structure is one of the most basic and most important features of the Internet. You should think twice before messing up with it. Check out the words of Jacob Nielsen, a web usability guru:

One of misery design’s most insidious recent examples is the idea of embedding links to advertising on the actual words of an article using a service like IntelliTxt. By sullying the very concept of navigation, such ads not only damage the user experience on the host site, they poison the well for all websites. Such links make users even less likely to navigate sites, and more likely to turn to trusted search engines to guide them to the next page.

It is not a surprise, therefore, the fact that virtually no mainstream website is using this advertising approach. Sure if you are a small blogger it could generate some extra money at the end of the month, but are you willing to put your credibility at the stake for it?

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