Great business blogging can add value to your business, create loyal customers and build trust in potential clients. On the other hand, bad business blogging, or inconsistent business blogging, can have a negative impact on your brand. Keeping the points below in mind should help ensure your business blog is working effectively to draw clients in, not push them away.

1. Use your professional voice. When you take a business-related call with a client who you’re not familiar with, do you use slang, swear, or are you otherwise impolite? Hopefully, no, and the same rules should apply to blogging. Think of your writing as an extension of your professional voice.