If you are a blogger, website owner or online worker, you probably need to contact people via email all the time. On some occasions you will also be the one starting the conversation and looking for a reply. For example, you might want to offer a guest article for a particular blog, or you might want to propose a business partnership to someone. Unless you craft your email messages smartly, though, there are good chances that the other person won’t even read them. Spam filters are the first obstacle, but even if your message goes though the other person might just delete it.

The subject line is probably the most important part of your message, and in this post I wanted to cover six mistakes that I see people making:

1. Creating one word subject lines

Have you ever received an email with the subject line “Hi”? If you have, you know how annoying it is. One word subject lines are terrible because they fail to communicate what the email is about, where it is coming from and the like (more on that later). Additionally, they might also reveal laziness or carelessness from the sender’s part, which might lead the receiver to ignore the email.

2. Making requests

People want to receive, not to give. If your subject line makes a request right away, the receiver will be less likely to open it. Examples include link exchange requests, voting requests and so on. A better approach to get the conversation going is to start by offering something.

3. Using spammy keywords

Using spammy keywords in your subject line is a no-no. Even if you get lucky and the spam filter does not block your message, there are good chances that the receiver will tag your message as spam as soon as he reads the subject line. Here is a short list of words to give you an idea of what should be avoided:

• free
• money
• win
• degree
• gift
• deal
• sign-up
• survey

4. Begging for attention

Using “Please Read This” as your subject line will not help convincing the receiver to open your email. Quite the opposite. The same is true for using words like “urgent,” “important” and similar.

5. Making it sound too good to be true

Real business or joint venture opportunities usually come from people you already have a relationship with. If you are going to email someone for the first time, therefore, avoiding using these terms, else you might be seen as a scammer.

6. Making it look like an automated message

If your subject like looks like an automated message from a website or online service, well, people will assume it indeed is. Just take a look at the automated messages you receive and avoid crafting your subject lines in the same fashion. One example is the “Invitation to…” subject line. Usually those come from social networks, and people tend to ignore them.

By now you might be asking yourself: “OK I understand the mistakes I need to avoid, but how should I craft a good subject line then?” In my opinion a good email subject line should have two elements: a relevancy hook (i.e., a keyword that will assure the receiver that the email message is indeed for him, like his name or the name of his website) and a brief description of the content of the email (because even if the receiver knows your message is a legitimate one, he might not read it immediately or at all unless he knows what it is about).

The post 6 Mistakes to Avoid on Email Subject Lines appeared first on DailyBlogTips.com.

I recently stopped using Aweber. Not because I wasn’t happy with the service but because I sold the site I was using it for. For 2 years I was a very happy customer with Aweber and wouldn’t rule out using them again. However, starting a new blog gave me the opportunity to look more into what alternatives there are out there for email marketing.

In this article I will be showing you the main alternatives to Aweber available to you. This article is for:

• Those who think their newsletter provider is too expensive
• Those who think their newsletter provider lacks important features
• Those who haven’t chosen their newsletter provider as yet and want to make sure they make the right choice

Before we look at the alternatives, let’s look at what Aweber offers and what it charges for using it’s service.

Aweber

Aweber is one of the most versatile email marketing providers available to bloggers. It’s not as user friendly as some other services however there is a huge amount of documentation and tutorials in the members area to help you get started.

Features include:

• Advanced sign up form wizard and hundreds of sign up form templates to choose from
• 135 Email templates to choose from
• Advanced autoresponder options
• RSS to Email option
• Traffic tracking and conversion options
• Integration with lots of other scripts including e-commerce shopping carts

The base price of Aweber is $19 a month. This gives you an unlimited number of emails up to 500 members. You can pay $49 quarterly or $194 yearly, saving you $32 and $34 respectively. The monthly price increases as your number of subscribers grow.

Aweber offer a one month trial for $1. I recommend ordering that if you are unsure whether to use them. Be warned: you will automatically be charged $19 a month afterwards if you don’t cancel your account.

Monthly Membership Services with Unlimited Emails

There are several alternatives to you which follow the same business model as Aweber offering an unlimited number of emails to subscribers per month.

Prices increase in line with the number of subscribers though as you will see, the pricing plans of most of these services are practically identical. So the main factors you need to consider are features and user friendliness.

1. ActiveCampaign

ActiveCampaign is a highly acclaimed email marketing service that offers a wealth of powerful features and functionalities. With a user-friendly interface and a wide array of tools, ActiveCampaign stands out as a top choice for email marketing.

The platform provides a seamless mobile experience with its ActiveCampaign mobile app, allowing users to manage their email campaigns conveniently from their iPhones. Additionally, ActiveCampaign’s Social Media Integration empowers marketers to connect their email efforts with social media platforms, enhancing their reach and engagement.

One of the standout features of ActiveCampaign is its use-friendly member area, which simplifies the process of managing email lists and campaigns. The platform’s autoresponse system is equally impressive, enabling users to set up automated email sequences effortlessly, nurturing leads and driving conversions.

Creating captivating sign-up forms becomes a breeze with ActiveCampaign’s intuitive form wizard. This feature helps businesses grow their subscriber base and effectively capture leads for their marketing initiatives.

Regarding pricing, ActiveCampaign offers various plans to cater to different needs. While its pricing may be slightly higher than some competitors, the platform’s advanced features and automation capabilities justify the investment. The pricing plans are flexible, scalable, and tailored to accommodate varying subscriber counts, ensuring businesses of all sizes can benefit from this robust email marketing solution.

In summary, ActiveCampaign is a top-notch email marketing service that excels in providing a user-friendly experience and a comprehensive set of features. With its mobile app, social media integration, easy-to-use member area, efficient autoresponse system, and appealing sign-up form wizard, ActiveCampaign proves to be a compelling choice for businesses aiming to supercharge their email marketing efforts and drive impressive results.

2. MailChimp

A hugely popular email marketing service, MailChimp is a fun and colorful service which has some fantastic features.

• MailChimp for iPhone
• Social Media Integration
• Use friendly member area
• Easy to use autoresponse system
• Impressive sign up form wizard

Pricing is very similar to Aweber except the service is free up until you reach 500 subscribers. The monthly plans are about a few dollars more expensive that Aweber though.

A pay as you go plan is also available for those who send emails out less often. Prices start around $0.03 per email though the price drops to half a cent with orders over $1,000.

3. Constant Contact

Constant Contact is a professional email marketing company which also offer online surveys and event marketing services.

• Around 50 professional looking email templates
• Impressive reporting options
• Several stylish sign up boxes to choose from
• Good import features for those migrating to the service

Pricing starts from only $15 per month and there is also a no risk 60 trial option which doesn’t require you to enter your credit card details (unlike Aweber which automatically rebills).

4. Get Response

GetResponse is a beautiful email marketing service which is a few dollars cheaper than similar services.

They boast a huge number of features including:

• An email to speech feature that allows users to listen to newsletters ‘hands free’
• Social media integration
• iPhone application
• Video email marketing
• Surveys
• Over 300 email templates
• Good tracking and reporting options

Get Response is slightly cheaper than Aweber. There is a 15% discount for paying 6 months in advance and a 18% discount for paying a year in advance.

5. Campaigner

Campaigner is a good option for those who don’t need a lot of bells and whistles. The service has over 450 email templates to choose from however it lacks a lot of advanced features which other services have.

This is reflected in the price as Campaigner is quite a bit cheaper than most of it’s competitors. Their top package is around 20% cheaper than Awebers equivalent. There is also a 30 day trial available.

6. Vertical Response

Vertical Response is an online service which lets you manage your email marketing campaign, create online surveys and send postcards directly to visitors.

• Beautiful drag and drop email wizard
• Sign up form integration widgets
• Detailed reports

Vertical Response offer a 30 day no obligation trial and good discounts for paying in advance (particularly with larger email lists).

</table align=”center” border=”1″>A pay as you go option is also available for those who don’t send emails as often. Rates start at a very competitive $0.015 per email, dropping to $0.01 an email with purchases over 25,000 email credits.

7. Benchmark Email

Benchmark Email is an easy to use email marketing service which boasts a large range of email templates.

• Video integration
• Drag and drop text editor
• Survey and email tracking
• User friendly interface
• Campaign archive

Benchmark Email is similarly priced to it’s main competitors. However, you ado not receive unlimited emails. Instead you are restricted to 7 emails per month to your list.If you plan on sending a lot of emails to your subscribers every month it’s best to avoid this plan because of the sending restriction.
There is also an email limit monthly plan. 1000 emails will cost you $12.95, 5,000 will cost you $35, whilst 10,000 costs $60.

8. iContact

iContact is an email marketing service which claims to have more than 60,000 customers.

• Built in HTML WYSIWYG Editor
• Good tracking and reporting features
• Over 250 HTML email Templates to choose from

iContacts pricing plans have an email restriction of 6 times your subscriber limit. Those of you who send out newsletters a few times a week may want to consider an alternative.There is a 15 day trial for those who are interesting in ordering a package.
Pay Per Email ServicesIf you don’t send several emails to subscribers every month then you may find Pay Per Email services a lot more cheaper.

9. Campaign Monitor

Campaign Monitor is a popular email marketing service which is used by many top websites such as SitePoint.

• User friendly interface
• Beautiful email templates
• Great tracking and reporting features

CampaignMonitor have a flat pricing fee of $5 per email and 1 cent for every recipient.Therefore sending an email to 500 people would cost $10 and to 2,500 people would cost $30. There are big discounts for those who to send to more than 50,000 people.

10. JangoMail

• Advanced HTML editor
• Connect to external databases in real time
• Create and send mass emails using Outlook, Outlook Express, Thunderbird, Eudora, Yahoo Mail and Gmail.

Jangomails pricing depends on how many emails you send in that month.
Cost per email drops to about $0.005 if you send over 616,000 emails per month. More information can be seen on the standard pricing plan page.

11. Boomerang

Boomerang is a simple but user friendly solution. Pricing starts around 2 cents an email but drops to around 1 cent if you spend more than $100 a month.

12. Ezine Director

Ezine Director is very basic compared to most other options though you can still send HTML emails and set up autoresponders. It’s main selling point is it’s incredibly low price.There are three different versions available: Free, Limited and Full.The free version has a copyright notice in all emails and allows up to 249 emails to be sent.The limited version costs $9.95 a month and allows up to 1,999 emails per month. It has the same features as the full version except it doesn’t have campaign tracking.The full version has campaign tracking and allows up to 19,499 emails per month. Over that you are charged a ridiculously low $0.001 an email (and that drops to $0.0009 over 50k)Ezine Director is a pretty basic service but is worth checking out if you are looking for a cheap newsletter solution.

13. SendinBlue

We are adding SendinBlue to the list because it’s gaining a lot of traction lately. Like the top email marketing providers, this company offers a full range of features, including:

• Drag & Drop Designer
• Template Gallery
• Mobile-Friendly Emails
• Personalized Content
• Inbox Preview
• Advanced Search & Segmentation
• Shared & Dedicated IP Options
• IP Pool Management

You really shouldn’t wait any longer to start building your email list. Seriously, you should be building your list right now!! RSS subscribers are great however you cannot contact them directly so it’s important to build an email list as well. Doing so will allow you to contact your readers directly. Not only can this provide an extra source of income for your blog, it will also allow you to connect with your readers in another way and give them more reasons to visit your blog again. I have read many bloggers state that you should start emailing your subscribers from the very start. The idea behind this is that people will enjoy your newsletter content so much that they will tell their friends about it. I disagree strongly with this. I really do think this is a bad idea .I do think that you should start building an email/newsletter list as soon as you launch your blog, even if sign up rates are painfully slow at the start (an extra 50 email addresses a year from now could mean an extra $100 from an affiliate commission). Though it’s pointless to spend a lot of time writing content for a newsletter until the list is at least 500 subscribers (but preferably more than 1,000).What is the point of spending hours writing high quality original newsletters if you only have 40 readers? It makes much more sense to post this content on your blog where visitors and search engines can see it. Once your email list has grown to a decent level you can then start spending more time offering exclusive content through your newsletter in order to develop a closer relationship with your readers. Best Email Marketing Provider Aweber deservedly has a great reputation amongst bloggers. Support is great and it boasts a lot of great features. Though I hope I have shown today that there are alternatives out there. For my new blog I initially signed up to Campaign Monitor as I like the idea of only paying for the emails you send. It’s a good service and is very easy to use but in the end I decided to go with MailChimp. MailChimp is a little more user friendly than Aweber and has more features than Campaign Monitor. Though the main selling point for me is the pricing plan which allows me to send up to 3,000 emails a month for free as long as my list is under 500 subscribers. This allows me to build up my email list up to 500 people for free plus I can periodically email subscribers if I want too. If I used Aweber as my newsletter provider than it would cost me $19 a month even if I had less than 100 subscribers. Therefore I am saving a good bit of money if it takes me a few months to reach 500 subscribers. If you are building a list for a brand new blog then I would consider MailChimp for this reason. If your blog is already established then you will probably reach 500 subscribers very quickly so you may want to look at the alternatives. Most of the monthly subscriber plans cost about the same so it really depends on what you are looking for. Make sure you take advantage of the free trials in order to try out an email marketing service you are interested in. Those of you who will not be sending out emails every week may want to consider a pay per email plan as it will work out a lot cheaper for you in the long run. If you have used any of the email services in this article, or any which are not in the list, please share your opinion of the site in the comment area. I’m sure it will help other bloggers out.

The post 11 Email Marketing Alternatives to Aweber appeared first on DailyBlogTips.com.

Emails are one of the most used means of communication in today’s society. Whether you’re a business owner trying to stay afloat or just someone who wants to find new ways of increasing their revenue, emails are probably one of your best and easiest ways of finding new customers. According to statistics, more than 300 billion emails are sent daily, making it no surprise that online businesses have made a lot of money by using email lists to sell their products and services.

And if you’re looking for ways to make some extra cash, there’s even more reason why you should be sending emails. Email marketing is one of the most cost-effective and efficient tools to drive new customer acquisition, increase customer retention and expand brand awareness. According to Statista, global spending on email marketing totaled $11 billion. But how can you maximize your email list and tap into these lucrative markets? If you have an email list, there are several strategic ways you can use it to make money. In this article, we’ll explore eight of the most effective methods and provide actionable steps you can take to implement them.

8 Strategic Ways to Make Money With Your Email List

1. Sell products directly through your emails

Selling products via email is one of the most effective and profitable ways to make money. You can sell millions of products or services daily with your list. However, you have to know how to do it well. After all, it’s much easier to sell things through email than via a display ad or traditional marketing. That’s why the first thing you should do is ensure you know how to sell. You need to understand your product or service and how it relates to your customers. Are they likely to be interested in it? Is there a demand for it? And if so, what information can you provide relevant to the product that would compel someone to buy?

Here are some products you can sell via email:

• A membership program: One of the most effective ways to sell products is to offer a subscription. This could be a monthly membership or anything else related to your business. Each member will pay you some amount of dollars, and in return, they’ll get access to a group of resources specific to your product or service.
• Consulting services: Another great way to sell products through email is by offering consulting services related to your niche. If you’re an expert in a particular field, you could offer your time to advise others or develop a product for them. Once it’s developed, they’ll pay the fees to implement it.
• A physical product: If you run an e-commerce store selling physical products like t-shirts or vapes, you can email these items.

Tips for Selling Products Through Email Lists

• Segment your email list based on subscriber preferences and purchase history to ensure you send the most relevant offers.
• Use attention-grabbing subject lines and compelling copy to increase open and click-through rates.
• Include high-quality product images and clear calls-to-action (CTAs) in your emails to encourage conversions.
• Offer discounts so customers can buy your product or service at a discount.
• Bundle products or services that people might need together in one order to save money.

2. Sell affiliate products

An affiliate program is when anyone gets a cut of the sale if they refer another person to a product or service and that person makes a purchase. You can use your email list to promote products to your subscribers and get a commission for each sale. You’ll earn a commission for every sale through your unique affiliate link. You don’t always have to use affiliate links; you can send traffic directly to the merchant’s website or place affiliate links manually in your content.

Steps

• Create an affiliate program. Research and choose affiliate products that align with your audience’s interests and needs.
• Set up your affiliate links. You can use one of the various systems that link back to your website, including Amazon Associate, eBay, or ShareASale. You can also manually insert affiliate code in any content on your site.
• Set up a landing page. The landing page should contain all the affiliate links and a short description of what they’re promoting.

Tips

• Write high-quality product reviews or create helpful tutorials that showcase the product’s benefits and features.
• Use persuasive language and include clear CTAs to encourage clicks and purchases.
• Provide comprehensive instructions on how the products function and the benefits they provide.

3. Offer a paid newsletter

A paid newsletter is one of the most effective ways to make money using your email list. It has higher conversion rates than other forms of email marketing, and it can convert subscribers into buyers. If you have a product or service relevant to your audience, offering a paid newsletter is an excellent way to get customers for your business. Customers will learn about new products and services and get exclusive discounts from you through this newsletter.

Many businesses offer paid newsletters, and they can be incredibly effective. However, you need to do it right. Your content must be valuable and consistent, or your customers won’t sign up for your newsletter.

Ways to use a paid newsletter to attract customers

• Promote new products: Customers love being the first to try new things. By giving them a sneak peek into new products or services, you can get them hooked on what you have and encourage them to buy.
• Sign-up subscribers: If you build your subscriber list, you can sign up new customers by emailing your paid subscribers directly.
• Offer discounts: A discount is another great way to get customers excited about purchases through a newsletter. Once they’ve purchased something and gotten the discount, it’s easy to convert customers by sending more offers.

4. Seek email sponsorships

Email sponsorships can monetize your email list by partnering with businesses or brands that want to promote their products or services to your subscribers. You’ll promote the product or service throughout your email list, and the sponsor will pay you a commission each time they make a sale.

In short, you get paid whenever anyone purchases products referenced in your content. And even better, it’s easy to do. All you need is an audience that trusts you to send them valuable information and an email system to sell products.

You can do an easy email sponsorship if you have an email list. Here’s how this works:

• Understand your audience: Before seeking email sponsorships, it’s important to understand your audience deeply. Know their demographics, interests, and needs. This will help you attract sponsors that align with your audience’s interests.
• Find sponsors and products. Look for sponsors with a relevant product or service, ideally related to your niche. Check out social media and forums related to your niche to find interested companies and products.
• Get approval from the sponsor. Once you’ve found a sponsor, contact them to see if they approve email sponsorships.
• Create an email sponsorship page. An email sponsorship page is a landing page that includes all the information about your product or service. It should include images of the product, screenshots of success stories and reviews, and links to where customers can purchase it.

5. Give away digital products

Digital products include digital photos, PDFs, eBooks, and other downloadable items. They can be sold individually or bundled with other items to drive sales.

What are the benefits of offering digital products to your email list?

The advantage of giving away free digital products is that you can build your email subscriber list simultaneously (without paying for advertising). Additionally, free products generate more engagement and interest. This means you’re more likely to convert emails into customers. Once your audience is interested in a digital product, they’re willing to pay for it. So, if you offer a digital product that’s relevant to them, they’ll be willing to pay for it.

Tips

• Create a digital product: Using tools like Canva to create a book cover or eBook design. You can use Google Slides to create digital presentations and many other free or inexpensive tools to create your eBooks, PDFs, and other digital products.
• Upsell your other products or services: Once people have downloaded your digital product, you can upsell your other products or services that provide additional value. This could include eBooks, courses, or coaching sessions.

6. Create Autoresponder Series

An autoresponder series is a series of pre-written emails sent automatically to subscribers at predetermined intervals. This powerful way to monetize your email list is by building relationships with your subscribers and promoting your products or services. Subscribers will appreciate the personalization and value you provide them, and they’ll be more likely to purchase from you in the future. The emails themselves don’t sell products directly but make the subscriber click on a link that will take them to a landing page where they can purchase products.

Some of the benefits of the autoresponder series are;

• Build trust and credibility with your subscribers: You send similar emails to everyone you want to build relationships with. Your subscribers will trust that you’re not spamming them.
• Encourage activity: By encouraging activity, you’ll increase the likelihood that the subscriber will purchase from you. Encouraging people to buy from your or another website is a winning strategy.

Tips

• Create a sequence of emails: Write a sequence tailored to your goals and target audience. Ensure the content is engaging, informative, and valuable to your subscribers.
• Set your timing and frequency: Decide on the timing and frequency of your autoresponder series. You can send emails daily, weekly, or at other intervals. Ensure the timing and frequency align with your goals and subscribers’ preferences.
• Include calls-to-action: Include calls-to-action (CTAs) in your emails to encourage subscribers to take action. This could include signing up for a webinar, downloading a free resource, or purchasing a product.

7. Sell Ad Space

Another way to monetize your email list is by selling ad space to businesses interested in reaching your audience. This can be a great way to generate passive income while providing value to your subscribers by introducing them to relevant products or services. The only way to sell ad space is through a display ad. Affiliate programs typically use display ads on their website, including banners and other promotional content.

You can also earn money by sending clicks to advertisements. The person with the advertisement will pay you a small fee whenever you send an interested party to their site through your link.

Steps to help you sell ad space:

• Create a media kit: Create a media kit that includes information about your email list, such as the number of subscribers, open rates, click-through rates, and demographics. Ensure the media kit is visually appealing and includes social proof, such as testimonials from satisfied advertisers.
• Set your pricing: Set your pricing based on the value you provide to advertisers and the size of your email list. You can charge a flat rate, cost-per-impression (CPI), or cost-per-click (CPC) model.
• Create ads that inform your subscribers about your products and services. Include images, screenshots, and social proof. Add calls-to-action that encourage people to take action, such as signing up for a free trial, downloading a free report, or visiting the website.
• Track and analyze results: Track the performance of the ads and provide regular reports to advertisers. Use data and analytics to optimize the performance of the ads and improve the results for both parties.

8. Host a Webinar

A webinar is a live virtual event that people can attend from their computers. Instead of sending emails or posting on social media to promote your products or services, you can host a webinar to educate your audience and generate interest in your products. This method is perfect for anyone who produces content that educates people, such as productivity coaches, fitness trainers, life coaches, etc.

You can either use a webinar to:

• Promote your products or services.
• Charge people to attend the webinar.

While webinars for free are great, most people prefer to attend a webinar that offers value, even if they’ll have to pay for it.

Here are some tips to help you host a successful webinar:

• Choose a topic your audience is interested in: Look for topics your audience is likely interested in based on their demographics, interests, and behaviors.
• Promote your webinar to your email list: Send emails promoting your webinar and highlighting the benefits of attending.
• Create a value proposition: Your value proposition serves as the main goal for attendees of your webinar.
• Host the webinar: Use a platform like Zoom or GoToWebinar to host the webinar and provide valuable content relevant to your audience.
• Follow up with a series of emails: Send emails after the webinar to thank people for attending, provide a webinar recording, and promote your products or services.

Conclusion

Email list monetization is a powerful way to generate passive income while building a profitable business. There are thousands of ways to monetize your email list, so you don’t have to choose just one. Consider using these methods to generate additional revenue for your business and help you reach your goals. The key is understanding your audience’s interests and needs and creating valuable, engaging content that aligns with those interests. By implementing these eight methods, you can generate revenue while building stronger relationships with your subscribers. Remember to test and refine your strategies over time to maximize your results.

The post 8 Strategic Ways to Actually Make Money With Your Email List appeared first on DailyBlogTips.com.

Are you ready to take your blog to new heights and interact with your readers on a deeper level?

If the answer is yes, there is no need to look any further.

This article called 10 Tips To Promote Your Blog With Email Marketing will provide essential methods for increasing the reach and effect of your blog through efficient email marketing campaigns.

You will learn how to write great subject lines that encourage readers to open your emails, create aesthetically appealing templates that reflect your brand, and master the art of writing fascinating content that keeps subscribers wanting more and more, all in the next few minutes!

We’ll also go into segmentation and personalization to ensure your communications reach the correct people and resonate with their specific requirements.

So, let’s dive into the world of email marketing and see how it may help your blog succeed!

Understanding The Power of Email Marketing Efforts

While we can all agree that social media platforms and flashy trends come and go, email marketing has shown to be a dependable weapon in a marketer’s armory in the last few years.

Imagine having a direct channel to your audience where your message won’t be lost in a sea of updates and postings. Sounds awesome, right?

Basically, that is the strength of email marketing. It is a trend-free channel reaching more than half the world’s population.

Email marketing campaigns enable you to target your content to a specific audience, resulting in greater customer connections. It’s a tailored approach in a digital world rife with noise and competition.

Another important thing that can’t go unnoticed: email marketing strategy.

Whether you’re advertising a product, breaking exciting news to the world, or giving useful information, email campaigns guarantee that your message reaches the inboxes of people whose attention you want badly.

And if you ask me, that’s the whole point of having fast and useful technology in the palm of your hand at all times.

Also, email marketing channels have the potential to benefit blogs.

Your objective as a blogger is to provide compelling material and connect with your audience, right?

Well, email marketing strengthens this bond by forwarding your most recent postings to subscribers’ inboxes. It serves as a reminder, nudge, and tool to keep your audience interested.

Sounds interesting?

Sit tight for a few more minutes, and we’ll help you create your first email marketing campaign using the most effective tips, along with its key metrics, valuable data to look at, and more.

Email Marketing Statistics

Understanding the efficacy of email marketing requires more than intuition-convincing numbers.

Did you know that there are 4.37 billion email users worldwide? Yes, you read that right – billions.

This broad reach translates into unrivaled access to prospective consumers.

Now, let’s get down to the real statistics, numbers, and facts that speak for themselves.

For every dollar invested in email marketing, you can expect around 35-36$ or more return on investment. These numbers demonstrate the irrefutable influence email marketing can have on your blog’s performance, development, and profitability.

If you use email campaigns right, you can drive sales, find potential buyers, increase awareness of your brand or small business, and earn more $$$.

Email Marketing Platform – An Important Choice

Besides famous social media networks such as Facebook, Twitter, TikTok, and Instagram, you can find other platforms that can help your business goals.

Your platform of choice is critical in email marketing. With so many alternatives available and each offering unique benefits, making an informed choice is vital.

Our tip for you is to consider email service companies with configurable templates, simple list administration, and comprehensive statistics.

For instance, MailChimp, Constant Contact, and HubSpot have emerged as strong challengers for email campaign success. Also, examine your blog’s requirements, audience size, and content type to choose a platform that matches your email marketing goals.

Building A Quality Email Lists

People often look at the numbers themselves rather than their meaning.

10,000 followers is a big number, but are they all real, and does the profile they follow to interact with them at all? It’s not just about having a large number of subscribers or followers; it’s also about having an engaged audience that is really interested in what you have to give – a product, info, or something more personal like your engagement news.

Effective campaigns bring blog growth with real customers with real engagement.

So, creating such a list takes skill, planning, and a thorough understanding of your target audience.

• How to get new customers?
• What are the key elements to boost engagement?
• How can personalized email content effectively nurture leads and build stronger relationships with existing customers?
• What strategies can businesses employ to ensure their email campaigns stand out in crowded inboxes and drive higher open rates?

First, you’ll need a signup form on your website to gain additional email subscribers. You want it to stand out and catch your reader’s attention with an effective call to action (CTA).

Subscribers’ interest can wane when inundated solely with promotional emails lacking personalization. While email templates are essential for consistency, they should encompass compelling content designed to foster connections with recipients.

The approach should extend beyond offers and advertisements. Instead, it should prioritize relationship-building, catering to subscribers’ preferences, interests, and needs. Engaging narratives, valuable insights, and occasional promotional content can fortify customer engagement and loyalty, nurturing a lasting rapport.

Also, request that the subscriber add you to their contact list (to improve email delivery) so you can automatically send emails to your subscriber list, talking directly to your future customers and subscribers.

Offer Value: E-books, Webinars, & More

Value, value, value – whatever you do, it should possess meaning or value for you or someone else, like your customers or subscribers.

Imagine entering a bustling marketplace. What would attract you to stop by a particular stall? Sale and discounted prices? Brand names? Whatever you thought, you’re completely right.

It’s all about the value – a unique product, a demonstration, a free sample.

The same principle applies to email marketing. To grow a valuable email list and get new subscribers, you must offer something compelling in exchange for a visitor’s contact information.

E-books, webinars, exclusive guides, or even access to a curated resource library – these are your “stall’s offerings.” They attract subscribers and establish your authority and credibility in your niche.

You aim to demonstrate that joining your email list provides tangible benefits beyond just receiving promotional messages, which will keep your email marketing game successful.

Messages you send to the customers on your email lists should help drive traffic to your business and help you promote the services you offer.

But how much it will cost you? Nothing!

If you have email addresses for someone interested in things you offer, you can use that as a great strategy for getting more traffic and engagement. Easy and cost-effective, and what’s better than that?

Another great tip: Purchased lists are only good if you want inactive subscribers and low audience engagement. Data shows that services like that are inactive and even bad for social media channels.

Building organic lists of engaged users through opt-in methods fosters higher engagement rates and authentic connections, resulting in a more vibrant and responsive community. This approach not only promotes healthier email campaigns but also positively impacts overall digital marketing strategies.

Avoiding The Spam Trap

Imagine crafting meticulously curated emails, pouring your creativity and expertise into every word, only to find them languishing in the recipient’s spam folder. All the hype for nothing.

It’s a heart-sinking scenario, but one that can be skillfully avoided.

Pay attention to the “little things”.

The email subject line is the main “little thing” that will ensure that the email never leads to someone’s trash. Your email should be divided into different email segments. You need to include basic information like “sender name” in your email, create a great personal message, and use email tools to help you with your email campaign.

Also, don’t forget to add a call to action somewhere in your message!

Another tip is not to use email automation on your every email campaign. If you want to save your customer loyalty, aka existing customers, you need to find different marketing channels from time to time.

By occasionally venturing into new avenues, businesses can tap into fresh engagement opportunities and cultivate well-rounded relationships with their audience. This dynamic approach enhances brand resonance and sustains customer interest over the long term.

Crafting Engaging Email Content

In a digital landscape saturated with messages, the art of email composition plays a pivotal role in seizing recipients’ attention and fostering meaningful connections.

Here are some effective tips that can help you:

Subject Lines That Grab Attention

As much as we would like to think that it is not so, appearance is what counts the most in a majority of situations. In email marketing – appearance, form, structure, and everything that follows is essential because that creates differences.

And that’s where the subject line comes into play.

The subject line of your email is your first impression, your digital handshake.

It’s a delicate balance – enticing without being deceiving, and engaging without being verbose. The perfect subject line is the golden ticket to improved open rates, and it’s worth the effort to master.

A bad subject line might send your email to the spam bin. If it is not interesting, it may fail to capture the readers’ attention and be removed before it is even opened.

So, the subject line should entice the reader to open and read the email.

Personalization Is Key

Personalization is the spotlight that leads your message through the clutter in a world of overwhelming digital noise.

It’s no longer enough to address your subscribers by name; it’s also important to understand their interests, behaviors, and pain areas to send personalized information if you want to get their attention.

Personalization isn’t just a tactic; it’s an email strategy that yields results. Studies show that personalized emails deliver up to 6x higher transaction rates, demonstrating the value of speaking directly to your audience’s needs.

If you want to get email engagement, the right message will do most of the work.

The Influence of Personalized Content

Here are top three ways in which personalized content affects your email marketing strategy:

Segmentation:

Segmentation is the process of dividing your email list depending on demographics, interests, or levels of interaction. It lets you distribute highly relevant information, improve open rates and engagement.

Don’t hesitate to create a few different email marketing lists for different types of subscribers!

Behavioral Triggers:

Send emails responding to certain behaviors, such as a welcome email following a subscription or a follow-up email following a purchase. This communication style appear to be timely and relevant, so try to find a few more ways to gain subscribers with your first campaign and a welcome email.

Dynamic Content:

Personalize email content depending on subscriber information. For example, propose a few similar products or services depending on their purchase history.

Don’t send the same email to different types of customers.

Examples of Successful Email Marketing Campaigns

An example of an excellent campaign performance is Airbnb, for sure.

Airbnb delivers customized suggestions to users based on their prior bookings and search history. They create a sense of exclusivity and relevancy by personalizing their emails to the user’s tastes and travel history.

This personal touch has bumped up user engagement and booking rates dramatically.

Another great example of using an email marketing tool is Uber. With a great and creative sales team, this business reached the top of email marketing platforms, and here is how:

Uber focuses on city-specific email marketing with unique promotions and discounts. This strategy makes the promotions feel more relevant and timely to the receivers.

Also, Uber enhances user engagement and conversions by capitalizing on local events and trends.

Integrating Blog Content Into Newsletters

It’s time to talk about the famous ten steps that will help promote a blog via email.

Let’s get to work!

1. Get Permission

It’s not sufficient to capture email addresses here, there, and everywhere to slam onto your subscription list. You either have received formal double opt-in archived permission from your subscriber, or you’re spamming.

It’s that simple.

2. Set (Realistic) Expectations

You have to be very clear as to what type of content your newsletter will contain and how often they will receive it.

If they’re expecting a monthly newsletter on your pet supply blog, and instead, they end up getting daily emailed exhortations to buy antidepressant pharmaceuticals, you’re on the fast track to spam reports and blacklists.

3. Be Consistent 

Take your time to come up with a coherent identity for your email newsletters that matches your blog.

It’s not enough to simply copy over the logo – everything should be synchronous – from the color scheme of the layout to the writing style of the email copy.

4. Mobile Devices Rule

There are various hard and fast rules that must be adhered to to suit the growing portion of your audience who reads your emails on mobile devices. Basically, your email should be mobile-friendly.

Do your research on how to best design emails for mobiles and apply what you learn.

5. Keep It Short

You wouldn’t write a 7,200-word blog on Disney World vacation plans.

Case in point: You shouldn’t bog down your email newsletters with excessive coverage of the insignificant.

Keep your email copy focused and edit it all down to the shortest word count it can possibly be while still making the point.

6. Call To Action 

Many bloggers engage email subscribers in a strictly informative manner without bothering to drive that precious traffic back to the blog.

Link back to your blog every reasonable chance you have. After all, that’s the reason you’re doing an email marketing campaign in the first place!

7. Facilitate the unsubscribe

You’ve gone through a lot of trouble to get that subscriber, so why should you make it easy for them to leave your list?

If you don’t prominently feature an unsubscribe link that is immediately honored, not only are you violating the US Federal CAN-SPAM Act, but you’re just begging your subscriber to plunk you in the junk folder or file a spam complaint.

8. Check Through Emulators

There are various services that allow you to see your email the way it will be viewed in a broad variety of browsers and devices.

Don’t ever let your email go out until you’ve reviewed these different perspectives or you may find that all of the readers using iPhones or Firefox might be seeing your email as a post-earthquake mosaic.

9. Segment & Segment some more

There is literally no limit to how far you can segment your list.

As mentioned before, you can separate subcategories by behavior, geography, demographics, or any other bit of information you can gather about your subscribers, then custom-tailor the content to fit.

If you’re sending the same newsletter to your entire list, you’re applying a transparently generic strategy that is essentially counter-productive.

10. Ask For feedback

Be open to both positive and negative comments as you solicit every form of feedback your subscriber base will provide.

Learn from each and every comment and use the feedback to fine tune your marketing efforts.

Measuring Your Email Marketing Success

Measuring the efficacy of your email marketing campaigns isn’t just an analytical exercise – it’s a guiding strategy element toward more profound engagement and conversion with people important to you or your business.

These metrics provide information on how well your target audience receives your messages and how persuasive your call-to-actions are.

Let’s look at the important indicators of your email marketing efforts:

Open Rates: The Gateway Metric

Subject lines and preheader material might tempt recipients to click the “Open” button.

Simplified, open rates reveal the percentage of recipients who considered your email fascinating enough to click through and learn more. A good open rate varies by sector, although it often ranges between 15% and 25%.

Click-Through Rate (CTR): The Engagement Indicator

The ultimate aim of your email marketing is for it to be acted upon, not merely opened.

So, CTR is the percentage of receivers who not only opened but also interacted with your email’s content.

It’s a trustworthy indicator of your message’s resonance and the clarity of your call to action. CTRs of roughly 2-5% are commonly regarded as adequate.

Conversion Rate: The Grand Finale

Every email, whether a product purchase, a new blog post, or a webinar sign-up, is a step closer to conversion, right?

The conversion rate measures the proportion of receivers who did the desired action. It is the sole indicator that genuinely quantifies the impact of your campaign on your company goals.

Bounce Rate: The Contact Quality Indicator

Bounces occur when your emails can’t reach a recipient’s inbox. This is not very often, but we are here to ensure you have all the information and go through all possible scenarios together.

There are two kinds of bounces: Permanent Hard Bounces and Transient Soft Bounces. A high bounce rate might indicate problems with your email list’s quality or sender reputation, check it to see where the problem is.

Unsubscribe Rate: The Opt-Out Signal

While it’s understandable to want to prevent unsubscribes, they provide useful information about your material’s relevancy and engagement levels.

Unsubscribe rates vary per sector, but anything less than 0.5% is acceptable.

Spam Complaint Rate: The Trust Factor

Spam emails hurt your sender’s reputation, trust me. A high spam complaint rate indicates that your content or sending techniques may irritate receivers.

Create an email marketing strategies which will exclude sending spam emails with no value for the recipients.

Best Practices in Interpreting Metrics

Interpreting metrics is a cornerstone of data-driven decision-making.

Let’s delve into three fundamental practices that illuminate the insights hidden within the numbers, guiding us towards more effective strategies and informed outcomes.

1. Benchmark Wisely:

Industry benchmarks are useful for gauging performance but don’t fixate solely on them. Your unique audience and goals dictate what’s truly successful.

2. Segmentation’s Influence:

Segmenting your email list allows you to compare metrics across different audience groups. It’s a treasure trove for understanding what resonates with specific segments.

3. A/B Testing:

Experimentation is your ally. A/B testing subject lines, content, and CTAs unveils what truly resonates with your audience.

Leveraging Automation & Segmentation

In email marketing, where time is gold and personalization is paramount, leveraging automation and segmentation emerges as a strategic weapon. This dynamic duo isn’t just a convenience; it’s a means to deliver tailor-made content directly to your audience’s virtual doorstep.

Consider this:

Your site has risen in popularity, your subscribers have increased, and managing individual emails has become a logistical nightmare. This is where email marketing automation comes in as a reliable ally.

Automation is about maximizing the complete subscriber journey, not just efficiency.

You may use these email marketing tools to create a finely choreographed email series that greets, nurtures, and leads your subscribers.

Automation crafts a story that engages without your ongoing manual interaction, from the warm welcome email that instills a sense of belonging, to a series of smart emails that educate and interest.

Furthermore, automation is not restricted to sequences. Its capabilities are extended to dynamic content, personalizing your message based on subscriber behavior, preferences, and interactions. Whether highlighting the most recent blog post or recommending material based on previous reads, automation allows you to be present without being attached.

Consider getting an email that speaks your language, solves your concerns, and reflects your choices.

One-size-fits-all? Not in this hyper-personalized era.

As already mentioned, segmentation is all about understanding your subscribers’ tastes, actions, and engagement levels.

Are they drawn to your in-depth instructions or prefer your quick-tip posts?

By segmenting your list, you may customize content that resonates profoundly.

Assume you own a tech blog that covers both software and hardware. By using segmentation, you may ensure that subscribers only receive information relevant to their interests. This relevance increases engagement, fosters trust, and cultivates a community that anticipates your ideas.

The synergy between automation and segmentation is akin to a well-orchestrated symphony. Automation tools turn segments into audiences and delivers content at the right time.

You’re not just sending emails; you’re weaving an experience.

For instance, a new subscriber enters your list.

Automation greets them with onboarding emails, while segmentation ensures the content aligns with their indicated preferences during sign-up. As they engage, automation takes over, nurturing them further down the conversion path. Also, email marketing is more than just emails; it’s a conversation, a connection, a conduit of value.

Leveraging automation and segmentation elevates this conversation from monologue to dialogue. It transforms your blog’s promotion from a mere marketing effort to a personalized journey-one that resonates, engages, and nurtures.

Conclusion

Email marketing isn’t limited to big businesses; bloggers can also utilize newsletters to grow their audience, employing similar strategies as major retailers.

In the ever-changing landscape of digital marketing, email remains a steady guidepost for promoting your blog, providing stability amidst trends that come and go. The techniques outlined here go beyond tools – they form the basis for fostering a strong, interactive, and meaningful connection with your readers.

But if you’ve got a great blog and you’re at a loss on how to promote it via email marketing, you’re not alone. This article offered the top 10 tips to efficiently promote your blog through the remarkable power and efficiency of email marketing.

As we’ve explored the art of creating captivating subject lines that allure readers, delved into data-driven segmentation for tailoring resonant content, and highlighted the significance of nurturing automation, a recurring theme has emerged: the influence of personalization.

In a time dominated by information overflow, the ability to forge human connections becomes the cornerstone of boosting engagement.

Our article commenced with the bedrock of email marketing: the formation of a quality email list. The strategies mentioned for offering value and evading spam folders transcend mere checkboxes; they form the bedrock for establishing trust.

Subsequently, our focus shifted to crafting compelling email content, encompassing subject lines that pique curiosity and personalization that fosters genuine involvement.

Naturally, we scrutinized metrics that gauge the efficacy of your email marketing endeavors.

Understanding these indicators parallels mastering the language of your target audience’s preferences and activities. This compass guides future efforts toward heightened engagement and conversion.

Furthermore, the utilization of automation and segmentation unveiled the true allure of email marketing – the ability to maintain a presence even beyond the act of clicking “send.”

Concluding our article, bear in mind that email marketing is a dynamic technology, not an inflexible formula. The digital landscape will transform, and algorithms will evolve, yet the essence of direct, tailored communication remains constant.

So, here’s your call to action: employ these recommendations, translate them into action, and witness your blog’s reach and resonance flourish. In an era of fleeting online interactions, email marketing provides a platform for cultivating profound connections and inspiring impactful action.

Once again, email marketing can be the most successful way to drive traffic to your blog and ensure that you maintain a vibrant and engaged readership. 

Master email marketing and watch your rating soar in no time.

The post 10 Expert Tips To Supercharge Your Blog With Email Marketing appeared first on DailyBlogTips.com.

Like it or not, email is the standard communication channel these days. Whether you are an attorney, a student or an online worker, you’ll certainly spend a good percentage of your day in front of an email client. If that is the case, learning how to be more productive with email is a must, right? Below you’ll find 20 email productivity tips for that purpose.

1. Consider using Gmail if you are not.

Gmail is the best invention since slice bread. Well, maybe not, but it is definitely the best email client out there. Even hardcore Outlook users get hooked once they decide to give a try. There are several advantages: you can access it from anywhere and from any computer; you can integrate it with other Google tools and web apps; you can customize it extensively; and so on.

2. Make Gmail your email hub.

One advantage of using Gmail is that you can connect and use several email addresses from within your main account. For example, you could connect and use your Yahoo! account that you use for friends and relatives, your work email address and the email accounts of your own domain all under your Gmail account. This means that you would be able to receive AND send emails from all these accounts without leaving Gmail. Neat huh? To activate this you need to first forward the emails of your other email accounts to your Gmail address. Once you have done that go to “Settings” on Gmail, and then “Accounts and Import.” Now click on “Send email from another address” and follow the instructions to add the new accounts.

3. Learn how to use keyword shortcuts.

Once you start using J/K to move between messages, C to compose and tab/enter to send them you’ll never go back. Keyboard shortcuts make you interact with the email client much faster, especially if you are a touch typer. Here is a link to a cheatsheet with all the keyboard shortcuts for Gmail.

4. Learn touch typing if you don’t know it already.

As I mentioned in the previous point, the keyboard shortcuts plus touch typing combo makes you a beast when it comes to interacting with the email client interface. You’ll be replying to messages and blasting new ones out like there’s no tomorrow! But you need to know touch typing.

If you are not familiar with it, touch typing is the ability to type with all your fingers and without the need to look at the keyboard as you go. Many people learn it during their school days, but many don’t. Those who don’t tend to use only two fingers to type, and some even need to look for the right key before pressing it.

Until last week I used to type with only two fingers as well. I was not bad with it (averaging 65 words per minute or so), but still I felt that it was necessary to switch to touch typing. Why? Because typing is where we spend most of our time these days, and even small improvements on your typing speed will translate into huge productivity gains.

Suppose that you spend three hours per day typing. That is around 15 hours per work week, 60 hours per month and 720 hours per year. If you increase your typing speed by 30%, you would gain 216 extra hours of work every year. That is a lot.

If you are convinced, here are some resources that I found while trying to learn touch typing. The first one is a test to see how fast you can currently type: speedtest.10-fast-fingers.com. This one is useful to track your progress.

For the learning part use this site: typingclub.com. It comes with five basic lessons that will teach you the basics of touch typing, including all the finger positions. Each lesson also comes with ten exercises that you can use for practice.

Now the trick is: once you know the positions and can type with all your fingers without looking at the keyboard, albeit slowly, you need to make the switch and never return to typing with two fingers again.

In the beginning you will feel miserable, but this is the only way to go. For example, with two fingers I was able to type 65 words per minute, and as of today with touch typing I am down to 30 words or so. It is a pain, but I am sure that within 2-4 weeks I will be back to 65 words per minute, and hopefully within some months I will be able to increase it to 100 words per minute, which is considered to be pretty fast.

If you are still typing with two fingers, make an effort to learn touch typing. I am sure it will be worth it. For the rest of you guys who already touch type, what is your wpm (words per minute) speed? Share in comments…

5. Schedule specific times during your day to check your email.

Never keep your email client open all day long (unless you have urgent matters that require this). It would be a bad idea even to let yourself open the email client whenever you feel like it. That is exactly when email starts hurting your productivity. Instead, schedule specific times during your day when you are supposed to check and process your emails. For example, determine you’ll only open the email client at 8am, 1pm and 5pm. At all other times you must not touch it!

6. Batch process your emails when you open the client.

Once it is the right time for you to open your email client your should batch process all your messages. That is, read all the important messages, delete the unimportant ones, send the emails you must, and then close it. You need to keep it short and sweet. Email is necessary, but it is not where the money is going to come from (unless you are a 419 scammer…) so don’t let it get in the way of the value producing activities.

7. If a message requires a reply, do it immediately.

Whenever you open an email message that requires a reply, you should do it immediately. If you move on to the next message thinking “OK, later I will get back to this one” there are good chances you’ll completely forget about it. Even if you manage to remember you’ll need to read the message again to be sure of what you need to reply, and this will make you waste time.

8. Use the “Canned Responses” feature on Gmail.

You certainly get a set of messages that always require the same answer, right? Maybe they come from people asking about your business, maybe from people trying to sell you something. For those situations Gmail has a really nice feature called “Canned Responses”. It lets you store messages and load them with the click of a mouse. To install this feature on your Gmail account simply click on “Settings” and then “Labs.” You will find the feature listed there, and you just need to enable it.

9. Learn to use “Filters” on Gmail

Filters are a big time saver if you learn how to use them properly. They basically allow you to manage the inflow of messages. For example, you could automatically delete messages coming from a specific email address or domain, or automatically forward messages containing a specific keyword. You can also use filters with the canned responses feature, auto-replying with a specific answer to messages that contain a keyword or that are coming from a specific address. You’ll find the “Create a filter” link on the right side of the “Search the Web” button.

10. Keep your inbox zeroed.

This is a habit you need to develop. If you are used to having hundreds of unread emails sitting on your inbox, this will seem hard at the beginning, but it is perfectly possible. The first step is to pick a day, probably a Saturday or Sunday, where you can sit for a couple of hours and clean your inbox. After that try to keep it with zero new messages at the end of every working day.

11. Delete useless messages.

The delete key is your friend when managing your email. First of all delete all the messages that you know are useless just by taking a look at the sender or subject lines. Then also delete all the messages you did take the time to read but that don’t need a response and don’t need to remain archived for future reference.

12. Archive directly when possible.

There are some messages that you might wanna keep archived (in Gmail but that don’t need to be read. For example, if you just signed up for an online service you know they might send you an welcome message, containing your user name and password. Archive similar messages straight way, because you already know their content (i.e., opening and reading it would be a waste of time). An alternative to archiving is simply marking the messages as read, so they stay visible on your inbox.

13. Important messages first.

If you want to be productive, you need to prioritize. Once you deleted and archived all the non important messages, start opening and replying to the most important ones. This will make sure that you’ll get to them fresh. Once the important messages are answered and out of the way you can proceed with less caution to the less important ones, until your inbox is zeroed.

14. Write shorter emails.

Writing short and succinct emails is an art that anyone can master. But it requires practice. Whenever you are about to send an email, pause for a second and analyze if you could eliminate unnecessary words, phrases, or even complete paragraphs. Don’t worry about going straight to the point. Most people know that emails are supposed to be that way, and they won’t be offended because you removed the small talk out of the way.

15. Craft your subject lines carefully.

The subject line is probably the most important element of your email message. In fact, with a carefully crafted subject line you won’t even need the body of the email! The rule of thumb is: write relevant and descriptive subject lines. You need to grab the attention of the receiver (with something relevant, like the name of his business or of the project you two are working on) and to quickly summarize what your email is about.

16. Learn how to search your email.

Another killer feature on Gmail is the powerful email search engine. You need to know how to use it though. First of all learn that you can search for labels as “label:labelname”, for places as “in:inbox” and for message statuses as “is:unread”. For a complete guide on how to to search Gmail effectively check out this article on Lifehacker.

17. Always give the full context of your message.

There is a reason why email software usually send the previous messages of a conversation along with your new one. This is to give the full context and help the receiver understanding what is going on. So first of all don’t delete that part. Second, try to elaborate your message to reiterate what was said or agreed in the past. Do not assume people will remember messages even from last week.

18. Separate group messages from individual ones.

If you work in a big office or company, you probably get many group emails that were sent to a bunch of people and that do not concern you directly. It is important to filter these emails out, because they are less important than the ones sent to you directly. On Gmail you can use the “Labels” feature to separate these two kinds of emails.

19. Use an effective signature.

Signatures can save a lot of time, because you won’t need to type a salutation, your name or contact details below every message. Make sure to include only the relevant information there, however. Things like random quotes or images will clutter your messages at best, and annoy the receiver at worst.

20. Re-read every email before sending it.

Common sense but most people forget this rule. Re-read every email before you send it. You should be looking for grammar and spelling mistakes, missing information, missing attachments and so on. Once you hit the “Send” button there is no coming back, and if you need to re-send something you’ll be wasting time, so check it twice.

The post 20 Email Productivity Tips To Become an Email Master appeared first on DailyBlogTips.com.